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Could a Mobile App Project be your key to Hollywood?

New Katy Perry Mobile App aims to replicate the success of the Kardashian App

New Katy Perry Mobile App aims to replicate the success of the Kardashian App

Katy Perry has commissioned the development of a new mobile game, from the same developers who created the “Kim Kardashian: Hollywood” game.

According to Business Insider Australia;

The new game, which has yet to given an official title, will feature Perry’s voice and likeness and promises to “introduce players to a digital playground of global success and talent,” according to the press release.

“Kim Kardashian: Hollywood” was also a free-to-play game, but the game offered in-app purchases that allowed players to use real money to purchase additional playing time and virtual clothes with the game’s currency, “K-stars.”

The strategy worked well for Glu Mobile and Kardashian. “Kim Kardashian: Hollywood” dominated the Apple App Store charts, peaking at the #1 overall spot and #4 in top-grossing apps. It raked in $US1.6 million in its first five days on the market, and has since been downloaded 22.8 million times, generating $US43 million in revenue from its June launch through the end of September.

Creating a mobile app is an obvious merchandising dimension for already famous hollywood stars, especially given spectacular successes like the multi-million dollar Kardashian mobile app. However, mobile apps often succeed without backing from famous people. But what about the reverse – could a successful mobile app help someone break into hollywood?.

Could a mobile app be your big break in a Hollywood acting career?

To some extent we’ve already seen at least one example of this – the blockbuster Angry Birds mobile app has spawned, among other things, its own cartoon franchise.

But imagine a game based on a copyrighted Sacha Baron Cohen character such as the dictator of the fictional nation of Wadiya. In principle the mobile app could help drive the rise in popularity of the character – just as Angry Birds spawned a cartoon franchise, so a successful mobile app could spawn demand for a movie franchise.

Crazy? Impossible? Well it has already happened – not with a mobile app (as far as I know), but with the blockbuster console game Halo. The game created demand for a movie – Halo: Helljumper, released in 2010.

The lesson is clear – if you want to be a Hollywood Star, consider creating a mobile app. The Katy Perry App will do well – but it is unlikely to be the same runaway success as the Kim Kardashian game. Why? Because the Kardashian game came first. There is a potential opportunity here – Contact Me if you want to be the person who seizes that opportunity.

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