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New Mobile App Developer Tool- 5 Billion Sessions/Day

Twitter Answers - New Mobile App Developer Tool attracts 5 billion sessions per day

Twitter Answers – New Mobile App Developer Tool attracts 5 billion sessions per day

Twitter has claimed that its Answers mobile app developer analysis tool is currently juggling 5 billion sessions per day – a figure which puts Twitter into the same league as major rivals such as Google Corporation.

According to Wired;

Twitter says it’s now juggling about 5 billion “sessions” a day on its Answers service, the tool it released this past summer in an effort to help the world’s software developers analyze the performance of their mobile apps.

In other words, the company says, developers are using the seven-month-old service to collect app data from hundreds of millions of mobile devices out in the real world.

Answers is part of a larger suite of tools for software developers, known as Fabric, that Twitter formally unveiled at its inaugural developer conference in October. With Fabric, the company aims to help improve the performance and design of mobile apps—and perhaps integrate its own services into the larger world of computing. The suite, for instance, offers a tool for syndicating tweets through third-party apps.

“We want to empower the mobile app ecosystem for everyone,” says Brian Swift, who helps oversee the Answers tool. “We want to make these tools available for free—and make them as easy to us as possible.”

Read More…

Why do I need a mobile app analysis tool?

App Analysis tools like Answers Service are critical for serious mobile app developers and entrepreneurs, because they provide precise information on how users are using the mobile apps – which functions they spend time using, which functions they find confusing, even which functions they avoid. This feedback is critical for serious iPhone App developers and Android App Developers, because it provides detailed information about which areas of a mobile app need more development, either to fix problems, or because a function is popular, and should be expanded. Mobile App users rarely provide detailed information about a mobile app unless it is defective. A stream of negative reviews in Apple App Store or Google Play Store is NOT the optimum way of discovering and responding to problems – it is much better to get advance warning of problems, and address those problems, before they spill over into a public barrage of negative feedback.

Google Analytics – the main rival to Twitter Answers

I must admit my preferred tool for mobile app analysis is Google Analytics. However, Google Analytics can be a little intimidating to use for non technical users – it provides a lot of information, but Google actually recommend you attend a training course to make full use of their tool. It really can be that complex to use.

Why is Twitter Answers taking market share from Google?

Twitter Answers, which has only been available since last October, and is designed to be much easier to use than Google Analytics. Twitter promote their tool with the slogan Finally, mobile app analytics you don’t need to analyze… The fact that in such a short time, Twitter have attracted 5 billion sessions per day of usage, is strong evidence that ordinary users and technical mobile app developers are embracing the new analytics paradigm.

If you would like to learn more about mobile app analytics, and how analytics can help boost the popularity of your iPhone App or Android App, please contact me.

Mobile app developed: A New Age of Government?

An exciting new mobile app development in democratic accountability.

An exciting new mobile app development in democratic accountability.

The Indian State of Andhra Pradesh has developed a mobile app to ask people what they think, about a range of government proposals, services and projects.

The issue is Andhra Pradesh is effectively a new state. The old Andhra Pradesh was split in two, giving birth to the new state of Telangana. The old state capital Hyderabad is in the new state of Telangana – so Andhra Pradesh has a tremendous amount of ground to cover, they have been given 10 years to build a new state capital.

The Andhra Pradesh government’s response is a bold new experiment in mobile app technology – a mobile app, to give the ordinary people of tech savvy Andhra Pradesh an unprecedented level of oversight, over the progress of their new government.

According to Asia Pacific Future Gov

Indian state Andhra Pradesh has launched a new mobile app for citizens to suggest ideas on upcoming projects and give feedback on government services, Chief Minister Chandrababu Naidu announced.

The app, known as AP Speaks, lists broad areas that the government wants to improve such as education, electricity and tourism. A short description appears alongside each.

People can submit their ideas or like an idea shared by another person under these topics.

The government has also asked them to rate the state’s electricity service as good, bad or average.

Andhra Pradesh has tied up with Facebook and Indian telecommunications company Reliance Communications to make sure people without internet access can use the app as well. Customers of Reliance will be able to access AP Speaks without data charges through the Internet.org Android app or www.internet.org

Read More…

Mobile apps have repeatedly demonstrated their utility for streamlining communication. If the Andhra Pradesh mobile app feedback experiment yields positive results, other governments will follow their example – potentially opening a vast new market for mobile app developers, and an exciting new age of more accountable, more responsive government.

If you are considering a new communication mobile app, an app for enhancing client feedback, please contact me.

Apple iWatch App Development: The great unknown

Apple iWatch App Development - Opportunity or Timewaster?

Apple iWatch – Opportunity or Timewaster?

Will people buy Apple iWatches? Will users download Apple iWatch Apps, rewarding Apple iWatch App Developers for their time and effort? How will the public respond to Apple iWatch?

The truth is nobody knows. But the war of ideas and predictions is heating up fast as release day in April approaches.

Apple creative director Ken Segall has been mounting a spirited defence of iWatch against sharp criticism of its perceived battery life and cost issues.

You have to give CNN’s David Goldman a little credit.

With Apple’s next potential revolution still a few months away, he’s going for the gusto.

He’s not just saying that the Apple Watch won’t be as big as previous Apple hits. He’s saying the Apple Watch will flop. Period.

That’s the kind of bravado we like to see. Especially since no product in modern Apple history has ever flopped, despite the many who have predicted otherwise.

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iWatch battery life – showstopper or inconvenience?

Fighting words from one of the top Apple execs. But I’m not so sure. One of the reasons the late Steve Jobs resisted embracing 3G in iPhones was 3G is a battery killer. Public pressure forced Apple into the 3G race, as users refused to tolerate the slower cellular 2G network speed, but for a time iPhone batteries took a dive – the first Apple 3G models, you were lucky if they lasted the day.

It is this precise criticism of iWatch – the short battery life, 10 hours or less by some reports, which I think is likely to make or break the first generation iWatches. Can you really tolerate a watch, no matter how smart, which will last less than a day of normal use? I mean, we’re all used to plugging our mobiles into the charger when we get to the office – but will we remember to plug in the watch?

There are a large number of people who will buy the new iWatch because it is the next shiny. As a techie geek, I’m fighting the inner temptation to camp out in front of the Apple store. But the rational part of me is telling me to hang back, wait and see.

Of course, I might still release an iWatch App project or two.

The risk of letting an opportunity slip

One of my biggest regrets is I didn’t hop on the Bitcoin revolution. Back in 2009, I downloaded a Bitcoin miner, I had a spare PC – I spent a few minutes trying to make it work, then got frustrated, bored with what seemed like pointless effort, and promptly forgot about it. Back then, in 2009, a normal PC could easily mine several hundred bitcoins over a few months. They were a curio, worthless, a geek toy. The people who stuck with it, who spent a few extra minutes making their new bitcoin software run, are now multimillionaires.

Similarly, nobody in the app world can forget the early days of the iPhone App developer goldrush. It is still possible to make serious money with iPhone apps, but in the early days it was ridiculous – pretty nearly every app written in the first wave made the authors a fortune. The app store was almost empty, so the competition was close to non-existent.

Will iWatch app development be another gold rush? Maybe. Will you be able to live with yourself, if the iWatch pioneers make a fortune, and you hesitated? When in retrospect it will all have seemed so obvious?

If you would like to discuss iWatch app development, please contact me, for more information.

Google plan to subsidise Android App Developers

Google Android App Developer Mobile Data Usage Subsidy

Google Android App Developer Mobile Data Usage Subsidy

Android Authority News reports that Google Corporation is in talks with some Android App Developers to subsidise mobile app data costs in the third world, to help promote mobile app usage in countries with high data costs.

Google may be on the verge of breaking into developing markets with their cheap Android One handsets, but there seems to be a problem stifling many smartphone users in those specific countries. According to data from McKinsey and the International Labour Organization, a Jana survey of 8,000 smartphone users found that data expenses were among one of the biggest reasons why users don’t download or use applications on their smartphones. Specifically, over 25% of respondents of the survey from India, Indonesia, Thailand, Egypt and the Philippines considered high data costs to be the biggest obstacle holding them back from using apps. Google’s Android One platform might offer low-cost devices to emerging markets, but that doesn’t help the high prices of data costs at all.

According to a new report from The Information, Google may be looking for ways to subsidize data costs so users can actually use their smartphones. Google engineers have reportedly been in talks with app developers in emerging markets to reduce or even completely eliminate mobile data costs using a practice called “zero rating.” Zero rating is nothing new in the mobile world. It’s basically a way for app developers, such as Facebook or WhatsApp, to strike deals between wireless carriers to subsidize data costs, which can then be promoted by both the app developers and the carriers involved.

So where does Google come in? According to “sources familiar with the matter,” Google has plans to pilot this initiative in India with notable services like Flipkart, Snapdeal, Redbus and even Ola Cabs, India’s version of Uber. These services tend to rack up much more data than users are allotted per month, so the developers are already willing to pay the high bandwidth costs to get more users connected with their services. These are obviously the first apps and services Google is targeting with their initiative – companies that already practice the subsidization of data – to bring more users online.

Acting as the middleman would allow app developers to not have to make these zero-rating arrangements with individual carriers.

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Data Usage – the hidden roadblock to mobile app uptake?

The fact that data costs are a major roadblock for app usage in the third world is something all Android App Developers and iPhone App Developers should consider when creating new apps, but it is not just third world mobile app users who have this problem. As developers we take our mobile apps seriously, they are a big part of our lives – so we often purchase top flight mobile plans with generous data allowances. It is easy to forget that not everyone has this kind of budget for their mobile data access – that many data access plans, particularly outside the USA, are expensive and restrictive.

Mobile data usage is also a serious issue for tourists visiting from overseas, some overseas roaming data plans charge $4 / Mb of data or more. In today’s data hungry world, this can easily lead to tourists inadvertently incurring hundreds of dollars of unwanted mobile data usage fees.

Some low end mobile plans, even in countries like Australia, and parts of Europe (in fact pretty nearly every country except America) can sometimes include tiny mobile data allowances, which are rapidly exhausted by normal mobile app usage – either forcing mobile app users to start consuming expensive excess data, or leading to mobile data access being switched off.

Even on a higher level mobile app data usage plans, I sometimes find myself switching off cellular data, to conserve bandwidth – Android mobiles and iPhone mobiles sometimes attempt to transfer ridiculous amounts of data over the mobile cellular network, particularly if mobile cloud services are active. Outside of the USA, ignoring cellular data access can be an expensive mistake.

Strategies for reducing mobile data usage

One of my clients recently suggested an innovative solution to this issue. Their iPhone App and Android App does not need immediate access to data, so the client requested that the mobile app be developed with the ability to pre-cache data – so that users could pre-load data via WIFI, to avoid large cellular network data transfers.

Altogether I think this issue should be taken as a real wakeup call – if you are designing a mobile app which potentially transfers significant amounts of data across the cellular network, it is well worth taking a little extra time to determine whether you can offer clients a way to minimise cellular traffic, either by offering an option to pre-load data via WIFI, or by offering a “minimal data” mode. Because for users in third world countries, sometimes even for users in first world countries, mobile data usage can be a real showstopper – it might make a real difference to the popularity of your mobile app in countries and scenarios, such as overseas roaming, where mobile data access is expensive.

Of course, you might be one of those lucky Android App Developers who received the offer from Google, to help subsidise use of your mobile app. Or this could become an option, if your Android App is popular, or attracts the attention of Google executives in some other way.

If you would like to discuss the mobile data usage of your mobile app idea, and strategies for minimising the impact of mobile data usage on mobile app users who might be constrained by an expensive cellular data plan, please contact me

Could a Mobile App Project be your key to Hollywood?

New Katy Perry Mobile App aims to replicate the success of the Kardashian App

New Katy Perry Mobile App aims to replicate the success of the Kardashian App

Katy Perry has commissioned the development of a new mobile game, from the same developers who created the “Kim Kardashian: Hollywood” game.

According to Business Insider Australia;

The new game, which has yet to given an official title, will feature Perry’s voice and likeness and promises to “introduce players to a digital playground of global success and talent,” according to the press release.

“Kim Kardashian: Hollywood” was also a free-to-play game, but the game offered in-app purchases that allowed players to use real money to purchase additional playing time and virtual clothes with the game’s currency, “K-stars.”

The strategy worked well for Glu Mobile and Kardashian. “Kim Kardashian: Hollywood” dominated the Apple App Store charts, peaking at the #1 overall spot and #4 in top-grossing apps. It raked in $US1.6 million in its first five days on the market, and has since been downloaded 22.8 million times, generating $US43 million in revenue from its June launch through the end of September.

Creating a mobile app is an obvious merchandising dimension for already famous hollywood stars, especially given spectacular successes like the multi-million dollar Kardashian mobile app. However, mobile apps often succeed without backing from famous people. But what about the reverse – could a successful mobile app help someone break into hollywood?.

Could a mobile app be your big break in a Hollywood acting career?

To some extent we’ve already seen at least one example of this – the blockbuster Angry Birds mobile app has spawned, among other things, its own cartoon franchise.

But imagine a game based on a copyrighted Sacha Baron Cohen character such as the dictator of the fictional nation of Wadiya. In principle the mobile app could help drive the rise in popularity of the character – just as Angry Birds spawned a cartoon franchise, so a successful mobile app could spawn demand for a movie franchise.

Crazy? Impossible? Well it has already happened – not with a mobile app (as far as I know), but with the blockbuster console game Halo. The game created demand for a movie – Halo: Helljumper, released in 2010.

The lesson is clear – if you want to be a Hollywood Star, consider creating a mobile app. The Katy Perry App will do well – but it is unlikely to be the same runaway success as the Kim Kardashian game. Why? Because the Kardashian game came first. There is a potential opportunity here – Contact Me if you want to be the person who seizes that opportunity.

What makes a mobile app go viral?

How to boost your mobile app download potential through viral marketing

How to boost your mobile app download potential through viral marketing

Everyone dreams of a little magic – instead of having to pay to promote your new newly developed mobile app, the word simply spreads. People tell their friends. Downloads spike, then keep climbing. Within a week, 100s of thousands, maybe even millions of people have downloaded your mobile app. Your Apple account balance soars – in a few weeks, you will be a millionaire.

What can you do to make this happen? There are two techniques I know of which help drive app promotion, because I have seen them work.

1. Facebook Mobile App Links

The first technique is Facebook App Links. Imagine if a user clicks a message in their Facebook news feed, and Facebook, I mean the Facebook App itself, recommends that a user install YOUR mobile app to view the Facebook message. This is an incredibly powerful technique for driving uptake. People trust that their Facebook mobile app is is on their side. If a trusted source like Facebook says “install another mobile app now”, a lot of users just do what they are told – and install the app.

An example of an app linked (or in this case a deep linked) Facebook App is RubyApp. RubyApp has an iPhone App component and a embedded Facebook web app component. You can use RubyApp to send a Facebook message. If someone clicks a RubyApp Facebook message in their Facebook news feed, Facebook prompts the user to install the iPhone App component.

2. A compelling promotional video

The second technique I have seen work is a compelling mobile app promotional video. One of the most compelling promotional videos I have been involved with is the Invisible Alert mobile app promotion video.

Watch the following:

If you watch the video, you will understand – the video simply demands that if you are a responsible parent, you will ensure your kids have a copy of the Invisible Alert iPhone App, to help keep them safe when you can’t be there.

How to create a viral video

Its one thing to create a compelling mobile app promotion video – how do you make sure people watch it? Creating blockbuster videos is not my field of expertise – I’m a mobile app developer. But the following is one of the best descriptions I have read of how to create a viral video – written by someone who describes exactly what they did to make their video go viral.

DANCING YOUTUBE SENSATION KAREN CHENG’S 10 TIPS FOR MAKING YOUR VIDEO GO VIRAL

Day One: 80K views

First, I posted to Facebook/Twitter, and submitted it to social news sites like Reddit and Hacker News. I personally asked many of my friends to share it. I tweeted it at well-known dancers. I emailed bloggers who had covered other viral dance videos.
Of all the things I tried, Reddit paid off. It got to the top of the GetMotivated subreddit. I did this by following the advice in this article.

Day Two: 800K views

Bloggers who had seen it on Reddit the day before started publishing articles about it. First Kottke. Then blogs like Mashable, Jezebel, and Huffington Post.

Blogs drove a ton of traffic. Each blog is a giant marketing engine with millions of readers and Twitter followers. It’s in their interest to get the article as many views as possible, because each view is an ad they can serve up. Understand how the money flows. It’s all about clicks and advertising dollars.

Day Three: 1.8 million views

It made the YouTube front page. I’m not sure how it got there, but I suspect the blogs were sending it so much traffic that YouTube’s algorithms picked up on it.

Try many things. You only need one of them to pay off in order for your video to go viral. For me, that thing was Reddit. Your thing might be different. Your goal is to get major blogs to write you up, because their marketing power is ridiculous.

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I hope this helps. If you need a detailed marketing plan, I recommend you talk to a marketing / SEO expert – I can recommend a few names. But I can help with what I know – if you have any questions about the technical aspects of mobile app promotion, the technical intricacies of Facebook app links, or other social media possibilities, please Contact Me.

New mobile app lets users make money from selfies

An clever new app allows users to make money from selfie pictures.

An clever new app allows users to make money from selfie pictures.

This has got to be one of those wow moments, when you see an idea so clever you wish you had thought of it yourself, an app which could revolutionise the modelling industry – a new mobile app which allows people to make money by taking photos of themselves.

How does it work? The idea is incredibly simple – you dress up in your hottest outfit, snap a selfie, then use the mobile app to scan the bar codes on all your clothes and accessories. Other people can browse the selfies, then use the app to buy the clothes and accessories if they see a look and style they want to copy.

According to CNBC

“What we’re doing … is removing friction from path to purchase,” said Tadd Spering, founder and CEO of Stylinity.

A recent report by PricewaterhouseCoopers highlighted the importance of social media for retailers. According to the firm’s global online survey of nearly 20,000 shoppers, 62 percent of respondents said that interactions on social media had led them to buy more in “most” or “some” cases.
Read MoreSelfie sticks are the new Beatles

It also found that more than one-third of shoppers follow some of their favorite brands or retailers on social media.

Read More…

And of course, people who demonstrate a natural talent for modelling clothes and accessories – my guess is they will very quickly find an offer of a modelling contract in their inbox. The potential for this app to transform how clothes are sold, and transform ordinary people’s lives, by opening exciting new career options… lets just say, watch this space.

The big takeaway from this innovative new mobile app, is that there is still plenty of room for new mobile app development ideas – we have barely scratched the surface of the tremendous potential of the mobile app industry. In addition, paying mobile users to install your app has got to be a good way of growing your user base.

If you have a new idea for an iPhone App or Android App, and would like to discuss the realisation of your mobile dream, please contact me.

A Freemium Mobile App Development backlash?

A gathering backlash against some freemium mobile apps?

A gathering backlash against some freemium mobile apps?

Freemium Mobile Apps – apps which are free to download, but which offer in-app purchases. A few days ago, I discussed different ways of monetising apps, and how the Freemium model appears to dominate the industry.

However there are signs of a potentially serious backlash against tactics some freemium mobile app developers are using, to encourage users to purchase in-game options.

According to Game Revolution

… The thing is, our industry has become bad; society’s view of our industry has become bad. We try to get as much money out of the player as possible. That’s what the job of the [casual] game designer has become. That’s how people see us.

…What we’re doing is selling games to children. I think it’s so disgusting. We sell them $100 packages of fake currency and make their parents pay because we can easily manipulate them. This is the thinking of the gambling industry.

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To put this into perspective, not every iPhone App project or Android App project which contains in-app purchases is “evil”. If you want to give people a taste of your app’s functionality, then it is entirely reasonable to present basic functionality in a free mobile app, then encourage people to purchase additional capabilities. For example, Angry Birds – you could play a few levels on the free version of the game, then you could buy the “full” version, then there was ONE in-app purchase option – the “great eagle”, which allowed you to blast through frustratingly difficult levels, to see the next level. Good clean fun – simple costs, you know what you are buying.

But clearly there is a line which it is dangerous to cross. If your app targets children – encourages them to spend ridiculous sums of real money buying food bricks for their pet dragon or walrus or whatever, so their faithful electronic companion doesn’t starve and die, to me this is a high risk strategy. There’s a real risk your mobile game might end up at the top of someone’s list of evil. Such a design might even trigger a consumer campaign to remove your product from app store or play store.

My advice is, everything in moderation. By all means throw in a few in-app purchases – its a fantastic way of boosting revenue. Who knows what apps we would never have known, without the financial incentive provided by profits from in-app purchase options.

If you would like to discuss app monetisation strategies, please feel free to get in touch.

Fast Text Searching in a Mobile App

Searching large text fields (as in thousands of words) for small key phrases is traditionally a difficult problem, especially when the search has to be performed by a mobile app, using an Android or iPhone handset’s limited computing power.

Linear Text Search

Your mobile app could search for your key phrase by checking every letter in your text, as the possible starting point for the phrase you want to find. This works when the text you are searching is short – but if you are attempting to search many thousands of words of text, a linear search is slow, even at modern computing speeds.


Search: The quick brown fox jumps over the lazy dog
Key Phrase: lazy dog
Algorithm: check each letter
The quick brown fox jumps over the lazy dog

Text Map Search

The alternative is to partially pre-run the search when developing the mobile app. You can’t predict the keywords a user will enter, but you can create a searchable text map of the relationships between words and phrases in the text to be searched, to allow code to rapidly search the map, rather than having to check every letter of every word of the text to be searched.


Search: The quick brown fox jumps over the lazy dog
Key Phrase: lazy dog
Algorithm: pre-run search
L -> La -> Lazy -> Lazy Dog

How do you pre-run a search? You could research efficient word search structures – suffix trees, and other exotic data representations. After a significant amount of effort you would be able to create a search engine, which was much faster than a linear search of every letter in your text.

Or you could use the full text index feature of the SQLite database engine, which is fully supported in both the Android App and iPhone App environments.

SQLite Full Text Index

The SQLite full text index engine is very fast – correctly configured, it can search 10s of megabytes of text stored in your mobile app, fast enough so your code can update a list of hits in realtime, as the user types into the search box (obviously its a bit smoother if the database search is running in a different thread). In my experience the limitation on search speed is usually how quickly your code can create tables of data to represent the search results, rather than executing the search itself – so during performance tuning, it is worth considering minimum phrase lengths (e.g. don’t start the search until the user has entered at least 3-4 characters), to limit the number of results which are likely to be generated by a given search.

Creating a SQLite Full Text Index table is very similar to creating a normal database table. If the text to be searched is fixed (i.e. doesn’t change when the mobile app is used), the text search SQLite database can be created when the app is built, and accessed immediately, as soon as the user starts the mobile app.

Other Full Text Index Options

Full Text Index databases are also well supported by web technology. On most Linux boxes you can choose between a SQLite Full Text Search Database or a MySQL Full Text Search Database.

The Next Step

If you are thinking of developing an iPhone app or Android App, or any other kind of mobile app, which needs to present users with the ability to search a large chunk of text very rapidly, please contact me, for advice on optimal ways of implementing such a search.

Avoiding Mobile App Store Rejection

What to do if your mobile app is rejected by App Store.

What to do if your mobile app is rejected by App Store.

The dreaded rejection – you’ve commissioned your mobile app, developed it, tested it, then Apple rejects your creation – because you inadvertently violated one of their rules.

It happens – rejection is never pleasant. I’ve personally dealt with mobile app rejection on several occasions, in all cases at no additional cost to the client. A lot of the time the rejection occurs because the reviewer misunderstood app functionality – on more than one occasion I’ve negotiated a solution which did not require any change to the app functionality. In other cases, a minor change to functionality is required, to bring the app into compliance. Sometimes an app is rejected because of a malfunction – in which case the reviewer is doing you a favour, helping you to discover and correct a mistake, before your app receives negative reviews from the public.

Venture Beat News has written an excellent article providing 5 tips to avoid rejection.

1. Test, test, and test.
In every scenario for successful app submission, it all boils down to testing app performance and user experience. From bugs to crashes, the list of app rejection reasons is ridiculously long. The recent Forrester report on mobile app testing confirms that “successful app testing requires real devices rather than emulators; many development teams have learned this the hard way.” Engaging, high-quality apps can do wonders for your brand reputation, while poor-quality apps turn off even the most loyal customers. So do yourself a big favor. When you have built and tested your app to absolute perfection… test it again!

2. Plan for patience
Possibly the most frustrating aspect of app store submission is the time it takes to review. The inconsistency can be particularly maddening. The Apple App Store review process can take as few as 4 days, as many as 14, or anywhere in between. And that’s if your app gets accepted the first time. Google Play doesn’t take as long, but patience is still a virtue here. Unless you have an app store reviewer on your payroll, it’s a very good idea to plan for a lengthy review process, and hope for the best.

3. Understand the submission fields ahead of time
Submitting your app requires you to fill out a lot of information, and neglecting this step until the last minute has caused a review delay for many an app. Be sure to research all the fields you’ll fill out (app description, categories, keywords, copyright, screen shots, etc.) and get a good head start before you’re ready to submit, and eliminate this avoidable delay.

4. Monitor the latest app store updates
Apple has an annoying habit of changing their acceptance rules frequently, especially after new OS releases. This can easily lead to a lot of app rejection headaches, so it is important to have someone keep on top of the latest updates. Ensure that someone on your team is continually familiar with the Apple Store and Google Play submission rules, and save yourself some hair.

5. Create your own app store
Unlike individual developers, companies don’t necessarily have to subject themselves to the verdicts of the mobile elite. Enterprise app stores are a growing trend in today’s mobile world, as companies are finding the capability to host and distribute their apps internally. If you have the right cloud platform, this is a great way to make life easier, both for yourself and your end users.

Read More…

If you would like more information on how to avoid having your newly developed mobile app rejected by mobile app store review, and what to do about it if your receive the dreaded rejection notice, please Contact Me.