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Mobile App satisfaction vs Monetisation

A cauldron with money

Monetising Apps with Advertising

According to the latest American Customer Satisfaction Index, Facebook has suffered a significant drop in customer satisfaction, and is now close to the bottom of the heap, along with Linked in.

The drop in satisfaction ratings may be related to the level of advertising on the sites. Google+ for example, lost ground last year, but appears to have recovered some ground;

“A sharp increase in search engine advertising contributed to a drop in user satisfaction last year, but Google’s latest change to the way ads are labeled, along with its focus on the mobile user experience, may be steps in the right direction,” said [ACSI director] VanAmburg

If there is no in-app or web site advertising, sites and iPhone apps and Android apps which rely on advertising for revenue wouldn’t make any money – but the satisfaction surveys are a warning to businesses which rely on advertising revenue, not to push the envelope too hard. Because there is always a competitor eager to offer your customers a better user experience.

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